Unlike mass-market operators, we specialize in fully private, custom-made itineraries — whether for a couple or a small group of two or three. Every trip is designed from scratch to match your preferences, pace, and budget. There are no cookie-cutter packages, no rigid schedules, and absolutely no mixing with other groups.​ Our tours are truly all-inclusive, with no hidden fees, forced shopping stops, or surprise charges. What you see is exactly what you get. 

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As a Singapore-registered company with a paid-up capital of SGD 1 million, all payments, invoicing, and customer service are handled by our local Singapore team. This means clear accountability and peace of mind. Should anything arise before or during your trip, it will be promptly resolved by us — not a third party. 

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In addition to our Singapore office, we operate extensively in China through our affiliated company, Xincheng, which has been in the travel industry for decades. Our China-based team is highly experienced in both corporate and leisure travel, managing both inbound and outbound services. Thanks to our direct relationships with local partners — from hotels and transport providers to tourism bureaus and licensed guides — our Singapore office is able to offer competitive pricing and superior quality control for China itineraries.

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We are also actively engaged in the China travel industry, regularly participating in major exhibitions and trade shows across cities like Beijing, Shanghai, and Guangzhou. These events allow us to stay ahead of trends, expand our network, and deepen partnerships with key stakeholders. At Sincere Holiday Travels, we believe travel should be done right — with integrity, care, and a personal touch.